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Ogilvy CapeTown: Volkswagen #PoloTag
2014/10/23 17:17:4217485
There’s a new Volkswagen Polo. From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient.

We invented a social media game that everyone wanted to play: PoloTag.

For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo.
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Credits

Project
Volkswagen- #PoloTag
Cilent
Volkswagen
Agency
Ogilvy CapeTown
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